Tag Archives: Volkswagen Amarok

North America Continues to Wait for the Volkswagen Amarok TDI Pickup – Here’s Why

Back in 2012, there was some buzz about Volkswagen bringing their mid-size pickup offering, the Amarok TDI Pickup Truck, to North America.

Unfortunately, three years later and we’re still waiting. The reasons why vary, but the most significant reason has to do with a hefty tariff imposed upon foreign built trucks. This tariff has to be incorporated into the price, which is why virtually every truck sold locally is built somewhere in a NAFTA country.

Adding to this the fact that the mid-size truck market has suffered over the last decade, and Volkswagen’s concerns of diluting their image with the addition of a pickup, and it’s uncertain whether we’ll ever see this offering in our great country.

This article has all the details, and we’ll keep you posted!

Look out, Canada! – For the Volkswagen Amarok

While other manufacturers (Ford Ranger, Ram Dakota) are discontinuing their mid-size pickup lines, Volkswagen is banking on its own entry, the Amarok, to be a hit in North America. No official date has been announced, but the German automaker is in talks with Canada and U.S. dealerships to introduce the pickup to the continent.
VW Amarok
According to Volkswagen Media Relations Manager Thomas Tetzlaff, “We are very interested, but are proceeding very slowly and very cautiously.” There are currently no decisions concerning which cab styles or powertrains would be made available once the green light’s been given. Regarding that proverbial ‘go’ signal, Tetzlaff adds,” “Our desire to bring such a product to market needs to be balanced with a strong business case. The costs we would need to incur in order to import the vehicle need to be factored into the equation and they are not insubstantial… the project is nowhere near a ‘green light’ just yet.”

Meanwhile, early returns from samplings of consumer interest in the Amarok have been very positive. The Volkswagen Amarok has already been selling in Europe, Russia, South America, Australia, New Zealand and South Africa. Recent word in the industry, though as yet unconfirmed, indicates that the 2013 line of powertrain options will include a TDI diesel version as well. With fewer models available in the segment, Volkswagen is hoping the Amarok will spur renewed interest in mid-size pickups here in Canada.